/ Dough tuck ké / 🔉

Noun : Hindi term suggesting  ₹2/- ( two rupees) 

Adjective : Hindi phrase commonly used to describe something that seems inexpensive in appearance. 

Why Doh Tak Keh : 

Why not? 

A statement wear label, homegrown in the roots of Mumbai, India, Doh Tak Keh is high fashion, high-concept and eclectic. We voluntarily indulge in candid & bold graphics, serving a platter of maximalist prints flavored with some desi tadka. Each clothing item designed intends to be an exclusive statement in the wearer’s wardrobe and has several memorable factors.  

When you spend ₹₹₹₹ to own a Doh Tak Keh, We promise to make your every ₹₹₹₹ worth the purchase, cuz it’ll make you look like a ₹₹₹₹₹₹₹₹ person.


We love to keep our design process as candid as our prints. Our design team including some of our karigars frequently have field trips in nooks & corners of Mumbai gullies (streets). We visit artsy lanes & ghettos and create an in-transit mood board on our phone galleries. From Indian kirana stores (grocery shops), street-food trucks, Auto rickshaw font art, makhana (Indian snacks) packets to floral torans (garlands), we gather images of offbeat / underrated elements and translate them into bold & perceptive graphics.