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₹" Spice up your wardrobe with some ₹2 Desi Tadka!" ₹" Spice up your wardrobe with some ₹2 Desi Tadka!" ₹ " Spice up your wardrobe with some ₹2 Desi Tadka!" ₹ " Spice up your wardrobe with some ₹2 Desi Tadka!"

"₹2 to ₹$$$: Doh Tak Keh's Currency Exchange!"

/ Dough tuck ké / 🔉

Noun : Hindi term suggesting  ₹2/- ( two rupees) 

Adjective : A term in Hindi often used to depict an item appearing economically priced.

"Welcome to Doh Tak Keh, where we're not just a label; we're a whole mood. Nestled in Mumbai's essence, we embody high-fashion with an 'oh-so-eclectic' twist. Imagine bold graphics served on a platter of maximalist prints with a generous sprinkle of desi tadka – because why not?

Each piece? It's not just clothing; it's your entry ticket to the exclusive statement club, complete with unforgettable charm.

Investing in Doh Tak Keh? Oh, it's not just about cash; it's your golden pathway to becoming a style maestro. Your spend? It's the whimsical twist that miraculously transforms you into a 'million-bucks' icon. Because, you know, spending 'two rupees' clearly transforms you into a walking fortune, right? Oh, the irony is just priceless!

Our design journey matches the vibrancy of our prints. Imagine our team, alongside our 5skilled artisans, venturing into diverse streets across India, exploring every hidden corner. We're on a whimsical mission, wandering through artsy lanes, rugged alleys, capturing the essence of each city on our devices. From enchanting local stores to bustling street-food trucks, seizing the funky font art on auto-rickshaws, and embracing the whimsy of makhana packets (Indian snacks) and floral torans (garlands). We're seekers of the unconventional, transforming these finds into our bold and quirky graphics.

A FOUNDER’S JOURNEY

DOH TAK KEH’S ORIGIN

Hey there! I’m Juhi Melwani, the creative force behind Doh Tak Keh. Let's rewind a bit—I graduated from Parsons School of Design back in 2016, hustling in New York's fashion domain alongside big names like Oscar de La Renta. But hold up, life had other plans!

₹" Spice up your wardrobe with some ₹2 Desi Tadka!" ₹" Spice up your wardrobe with some ₹2 Desi Tadka!" ₹ " Spice up your wardrobe with some ₹2 Desi Tadka!" ₹ " Spice up your wardrobe with some ₹2 Desi Tadka!"